McDonald's will revive popular characters from McDonaldland, including Ronald McDonald and Grimace, starting on August 12. The company is introducing the McDonaldland Meal, an adult version of the Happy Meal that includes choices like a Quarter Pounder with Cheese or Chicken McNuggets, fries, and a collectible item. This marketing strategy aims to attract younger customers, particularly Gen Z and Gen X. In addition to the meals, McDonald's will offer a new line of merchandise featuring various McDonaldland-themed products.
McDonald's plans to resurrect characters from McDonaldland, including Birdie, Hamburglar, and Mayor McCheese, starting August 12, appealing to both Gen Z and Gen X.
The new McDonaldland Meal will feature either a Quarter Pounder with Cheese or Chicken McNuggets, fries, a collectible souvenir, and a mystery flavor shake.
Jennifer Healan, McDonald's vice president of marketing, notes that the campaign offers fans a modern way to experience the magical world of McDonaldland.
An extensive merchandise line will also launch, featuring items like luggage tags, shirts, and hats, expanding the McDonaldland brand experience.
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