Yum Brands is intensifying efforts to attract Gen Z customers as it reported $1.44 adjusted earnings per share and $1.93 billion revenue in Q2, missing analyst expectations. CEO David Gibbs revealed plans for the expansion of Taco Bell's Live Más Café and KFC's Saucy concept, which include customizable drinks and signature dipping sauces. Taco Bell also plans to double its new menu offerings in 2025. The company aims to capitalize on Gen Z's preferences for trendy drink and food experiences, which have been positively impacting sales.
The café was inspired by Gen Z's love for curated, customizable drinks and offers over 30 signature beverages from Churro Chillers and specialty coffees to Refrescas and Dirty Mountain Dew Baja Blast Dream sodas.
Gibbs announced plans for Taco Bell to launch twice as many new menu items in 2025 as it did in 2024, focusing largely on limited-time offerings to drive consumer excitement.
The company's Q2 earnings reported $1.44 adjusted earnings per share and $1.93 billion in revenue, narrowly missing analyst expectations, highlighting current competitive market conditions.
The Live Más Café and Saucy concepts are designed to attract Gen Z customers and have been driving increasing sales for the brand.
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