Like Gen Z, the CEO of GoTo Foods starts his 12-hour workdays 'meme-hunting'-and he has to hit inbox-zero every night, or else he can't sleep
Briefly

Jim Holthouser, CEO of GoTo Foods, initiates his 12-hour workdays with meme-hunting, connecting with friends. He begins with black coffee and news reading before workouts set to classic oldies. Holthouser manages a vast food empire including brands like Carvel, Cinnabon, and Jamba Juice, with sales exceeding $4.2 billion since 2020. He starts work at 8:30 a.m., opting for a later start than many Silicon Valley counterparts. Holthouser emphasizes daily workouts, balancing cardio and weight training throughout the week.
I do something a little ridiculous but very fun: I go meme-hunting. I've got friend groups from different chapters of my life, and we send memes to each other 365 days a year. Some are political, some are just absurd. It's not about the jokes so much as it's a way to stay connected to people I care about.
I'm pretty religious about my daily workouts. Three days a week are cardio, and three are weights. I'm on the Peloton at least once a week.
Holthouser leads a food empire spanning Carvel, Cinnabon, Moe's Southwest Grill, Auntie Anne's, and Jamba Juice, with more than 7,000 restaurants worldwide and system-wide sales of more than $4.2 billion since 2020.
To get the energy he needs to lead GoTo Foods, he swears by his morning workouts set to the tune of classic oldies.
Read at Fortune
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