ICE is actively searching for a contractor to enhance its recruitment through digital advertising aimed at Gen Z. The agency is attempting to recruit 14,050 new personnel to double its workforce following significant budget increases. The initiative focuses on utilizing various platforms, including social media and streaming services, to achieve over 42 million impressions targeting potential recruits. This recruitment advertising effort is part of a broader initiative to increase national awareness and bolster staffing in conjunction with expanding operations such as migrant tent camps.
ICE is looking for a strong digital media advertising partner to enhance recruitment efforts targeting Gen Z, aiming to significantly increase personnel numbers to over 14,000.
The immediate goal entails using various media platforms, from social media to streaming services, to deliver compelling recruitment messages to a broad audience.
This campaign will leverage significant funding from the new budget allocation, coinciding with the agency's expansion of operations, including a network of migrant camps.
ICE's recruitment strategy contains a specific objective of generating over 42 million impressions across targeted demographics to attract potential recruits.
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