"At Müller FRijj, we believe in celebrating the fun and escapism which milkshakes have always offered. The 'Just Feel The URjj Challenge' brings that same spirit into gaming - a space where many of our target audience of Gen Z males spend their time."
"The campaign features curated challenges across major titles like Fortnite, Rocket League, and League of Legends. Whether it's collecting potions and emoting mid-battle in Fortnite, or pulling off backflips and wheelies in Rocket League, gamers will be incentivised for having fun, not just winning."
Müller FRijj has launched a gaming campaign in the UK targeting Gen Z males, emphasizing fun over competition. Dubbed 'Just Feel The URjj: Winning Is Overrated', the campaign includes challenges in popular games such as Fortnite, Rocket League, and League of Legends from July 1 to July 31. Gamers are rewarded for engaging in fun activities instead of striving to win. Participants can opt-in using the BUFF app and can win raffles for gaming laptops and Buff Points while enjoying a more relaxed gaming experience.
Read at Exchangewire
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