Francis Ford Coppola predicted major changes in the cinema industry concerning ownership and content consumption. He suggested that in a few years, ownership would shift to individuals and companies seeking real content, especially internet companies like Facebook. The rise of short-form, algorithm-driven content on platforms such as YouTube and Instagram is changing audience engagement with films. A Deloitte study indicates that younger generations prefer social media content over traditional movies, with many feeling more connected to content creators than Hollywood actors.
"The industry will have new ownership in three or four years, owned by those desperate for real content because they have lots of money."
"Younger audiences are shifting toward short-form and creator-led content with 56% of Gen Z and 43% of millennials finding social content more relevant than traditional films."
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