#content-consumption

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Yanko Design - Modern Industrial Design News
1 week ago
Gadgets

Foldable iPhone Needs to Happen: 5 Reasons Why Foldable Phones are Here to Stay - Yanko Design

Apple announced a significant upgrade to the iPad Pro with OLED panel and Apple Pencil Pro, potentially leading to a foldable iPhone in the future. [ more ]
The Drum
2 weeks ago
Marketing

How to say something compelling in a world of headline-readers

Slowing down and reading beyond headlines is crucial for understanding and sharing meaningful content. [ more ]
Adweek
2 weeks ago
Marketing

Spotify Is Ready to Compete for Video Advertising

Spotify is expanding its video content inventory to attract advertising beyond audio budgets. [ more ]
Lindsey Gamble
1 month ago
Marketing

Twitch Is Launching Its Discovery Feed in May - Lindsey Gamble

The Twitch Discovery Feed in May will offer Live and Clips feeds to help users discover new creators and content. [ more ]
Hubspot
in 3 months
Marketing

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Short-form videos are under 60 seconds, digestible for quick consumption.
73% of consumers prefer short-form videos for learning about products; 56% of marketers plan to invest in them by 2024. [ more ]
Gen Z Broke the Marketing Funnel
2 months ago
Marketing

Vogue Business x Archrival

Marketers need to adapt to Gen Z's non-linear path to purchase
Social media is key for Gen Z's inspiration and brand discovery [ more ]
WIRED
2 months ago
Marketing

TikTok Is So 2004

Nostalgia and revisiting the past are prevalent on TikTok.
Millennials are outpacing Gen Z in TikTok adoption. [ more ]
Observer
4 months ago
Marketing

Viral TV and Movie Clips on TikTok Are Creating a Unique Problem For Streamers

TikTok is seen as a threat to traditional entertainment producers and streaming platforms like Netflix.
Piracy on TikTok is at an all-time high, with users sharing clips of copyrighted content. [ more ]
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