The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
Briefly

The Deloitte 2025 Digital Media Trends report indicates a critical shift in how younger audiences consume content, prompting the need for Hollywood to adapt. In their discussion, Scott Hervey and Tara Sattler explore the implications for studios and creators, emphasizing that traditional storytelling methods may no longer resonate with Gen Z and millennials. With the threat of digital platforms capturing audience attention, particularly post-pandemic, the industry must embrace innovation and rethink its approach to engage contemporary viewers effectively.
Deloitte's 2025 Digital Media Trends report highlights a seismic shift in content consumption among Gen Z and millennials, indicating traditional Hollywood's need for adaptation to survive.
Scott Hervey and Tara Sattler analyze the data revealing that studios, already reeling from the pandemic, are now challenged to reimagine storytelling in a digital-first landscape.
With changing audience preferences, traditional studios face an unprecedented crisis that requires innovative approaches to engage new generations of content consumers.
Exploring this transformative landscape, Hervey and Sattler emphasize the necessity for traditional media to pivot towards digital platforms to remain relevant and competitive.
Read at The IP Law Blog
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