McDonald's ended its CosMc's drive-thru-only drink concept after less than two years but will roll out select drinks from CosMc's to 500 locations. The launch of CosMc's aimed to attract Gen Z consumers with specialty beverages and competing with chains like Starbucks. Valuable insights gained from the trial will influence McDonald's overall beverage strategy. McDonald's will not open further CosMc's locations but is leveraging the concept to enhance its drink offerings.
McDonald's launched CosMc's in 2023 to target Gen Z with a menu of specialty beverages, aiming to compete with Starbucks and other coffee chains.
Although CosMc's ended after less than two years, valuable insights gained from this experiment will inform McDonald's future beverage strategy.
Charlie Newberger stated, 'This first test in the U.S. market is a big step in our global direction' as McDonald's rolls out new drink options.
The specialty drink market is increasingly important for fast-food chains, with competitors like Taco Bell also entering this space with their own concepts.
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