Almost half of US Gen Zers (49%) are more likely to engage with ads that make them laugh or feature music they enjoy. A significant 85% of Gen Zers use music to enhance their mood. Current economic concerns rank as a top priority for half of this demographic. Advertisers should focus on crafting snackable content that is fun, authentic, and aligns with Gen Z values, while using influencers strategically to ensure meaningful connections with potential consumers.
Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, according to a June report from Edison Research and SiriusXM Media.
85% of Gen Zers listen to music to boost their mood, highlighting the emotional connection music has in their lives and advertising preferences.
The economy is the top concern for half of Gen Zers, reflecting their priorities and potential response to relevant marketing messages.
Advertisers should use humor and appealing music in their messaging, creating fun and authentic content while collaborating with influencers strategically.
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