""Sometimes you just want free. We saw that as an opportunity for us to surprise and delight advertisers and audiences.""
""Rather than treating women's sports as a side bet, Scripps is building around them, with WNBA franchise nights, National Women's Soccer League matches and Professional Women's Hockey League games on ION.""
Brian Norris began his career in TV sales in 1999 and now serves as CRO of The E.W. Scripps Company. The television landscape has transformed, with a focus on performance measurement and a diverse buyer mix. Scripps, founded by Edward Willis Scripps, has evolved from print to radio and TV. The company is now prioritizing women's and local sports, creating dedicated programming and investing in local sports rights. Scripps aims to provide flexible advertising solutions through its various platforms, addressing audience needs for free content.
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