"Most stories don't make it. Not because they're bad, but because they didn't pass the test. Is it timely? Is it relevant to our audience? If the answer is no, it doesn't matter how good it looks."
"The first mistake is leading with what you think are your credibility markers - your degree, your funding round, your title. The credential is great, but it's never what makes me want to put someone on air."
"Can you add something we're not already hearing? That's what matters. Most founders come to me leading with their resume instead of their relevance."
In newsrooms, story selection hinges on timeliness and relevance rather than personal credentials. Many founders mistakenly emphasize their degrees and titles instead of their unique contributions to a story. Successful pitches require a focus on how one can add new perspectives. Key questions include understanding overall goals, visibility, and demonstrating a point of view. This approach ensures that pitches resonate with producers and meet the criteria for inclusion in news coverage.
Read at Inc
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