"I think the news certainly makes things more complicated. I think people are confused. We had a terrific second quarter. We talked about the back-to-school business being pretty healthy, and yet we all see potential storm clouds on the horizon. So we're trying to be cautiously optimistic... You could stay up all night worrying... But in reality, our job is to make sure we create a better shopping experience for the customer."
"Making sure every year the parade has, again, newness: We have partnerships with Disney, Pokemon, Pop Mart, Labubus... We want to make sure that whatever is popular and whatever's interesting weaves its way, not only into our merchandise strategy, but also into an iconic event like the Thanksgiving Day Parade. 32 million people approximately are going to watch it on TV, and we have several million more that come live"
Macy's faced a tumultuous year shaped by new tariffs, changing consumer habits, and fluctuating leadership approaches. Leadership describes repeatedly updating plans—now on version twenty-seven—to respond to evolving conditions and court the next generation of shoppers. The company reported a strong second quarter and healthy back-to-school sales while remaining cautiously optimistic amid potential economic risks. The focus remains on improving the shopping experience rather than obsessing over uncontrollable factors. Signature events like the Thanksgiving Day Parade are used to drive relevance through partnerships and popular cultural tie-ins, reaching tens of millions on TV and millions in person.
Read at Fast Company
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