
"This special event series is designed to equip small businesses with the tools, strategies, and mindset needed to identify, prepare for, and capitalize on the economic opportunities that mega events like FIFA World Cup 2026™, the Super Bowl, and the Olympics bring to their cities. This four-part series delivers a step-by-step approach to help you build credibility, access capital, market effectively, and fulfill increased demand."
"San Jose's in-person workshop will feature "Your brand in play: Marketing strategies for major events and beyond" featuring Sharon Lee Thony of SLT Consulting. Small businesses can learn how to craft marketing strategies such as themed campaigns and localized outreach that tap into the excitement of events like FIFA World Cup 2026™ while building lasting visibility for their brands. Small businesses will also hear from representatives from local organizations including the Bay Area World Cup Host Committee,"
A four-part event series equips small businesses with tools, strategies, and a mindset to identify, prepare for, and capitalize on economic opportunities from mega events like FIFA World Cup 2026™, the Super Bowl, and the Olympics. The program helps businesses build credibility, access capital, market effectively, and meet increased demand. San Jose's in-person workshop, "Your brand in play: Marketing strategies for major events and beyond," features Sharon Lee Thony of SLT Consulting and covers themed campaigns and localized outreach to capture event-driven attention while building lasting visibility. Local representatives from the Bay Area World Cup Host Committee, City of San Jose, and San Jose Chamber provide opportunity guidance. Registration link and event address are listed; confirm details with the organizer.
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