"You need to be an event business"

""It's not enough to be a hospitality business anymore," Pippin says. "You need to be an event business.""

""I love creating things, and I see my job as being responsible for surprising and delighting people," Pippin says. "That's why I love the hospitality industry. It's a place where you have the opportunity to create experiences for people. It really is about providing that little slice of escape and joy.""

"These special events often come with unique coffee drinks or theme-specific doughnuts; for example, a "Boston Scream!" for spooky season."

Brewnuts pairs a curated selection of beer and coffee with a rotating menu of homemade doughnuts, positioning itself as Ohio's first doughnut bar. The business differentiates through regular themed events celebrating holidays, pop culture, and fandom, such as Halloween weekends, Twilight programming, and an annual "Taylor Fest." Events often include unique coffee drinks and theme-specific doughnuts like the "Boston Scream!" The owner focuses on creating surprise, delight, and brief escapes for customers, and leverages partnership marketing and sponsorship experience to produce memorable community-driven events.

Read at Hubspot