"With another delay to the TikTok ban and the White House creating its own Tik Tok account last week, it looks like the platform, with 170 million users in the U.S., is here to stay. TikTok videos are ideal for promoting events at every stage, from behind-the-scenes storytelling leading up to the event, to live takes on site, to planner advice and insights. TikTok is also a preferred platform of Gen Z'ers and Millennials: Its largest demographic group is 18 to 35 years old."
"Most people think of TikToks as in the moment, but evergreen content works on this platform as well. Unlike Instagram, where your stories have a 24-hour shelf life and you have one or two days to hope your post comes across people's feeds, TikToks stick around for several months and resurface based on people's interests."
"What works on TikTok changes constantly as the algorithm adjusts to keep users engaged. Right now, the most popular TikToks are not choreographed to perfection, according to the experts at The Content Emporium. Here are their 5 top trends: Humor - Audiences want to laugh, not be sold to. Hyper-niche vs. generic content - The more specific, the better. Employee-generated content - It builds trust, relatability, and authenticity. Live content - Create unfiltered, in-the-moment TikToks. Games and challenges - Use these to drive participation and organic reach."
TikTok has about 170 million users in the U.S. and serves as a powerful channel for event promotion at every stage, from behind-the-scenes storytelling to live on-site coverage and planner insights. The platform’s largest demographic is 18 to 35 years old, making it especially effective for reaching Gen Z and millennials. Content on TikTok can be evergreen, resurfacing over months, so a long-term content strategy works well. The algorithm evolves, favoring authentic, often unpolished videos, and current trends include humor, hyper-niche content, employee-generated material, live posts, and games or challenges. Relevant hashtags help categorize event-planner content.
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