"Over 71% of attendees at trade shows are decision-makers, making it essential for exhibitors to plan ahead to maximize their engagement. Effective engagement starts long before the trade show floor opens, requiring clear objectives, social media leverage, advance meeting scheduling, and visually appealing booth design with interactive displays and live demonstrations."
"Trade shows are not just about selling products; they are about creating memorable experiences for attendees. Offering product samples engages senses and creates lasting impressions, while hosting contests or giveaways encourages foot traffic and excitement. Incorporating AR or VR experiences allows attendees to interact with products in unique ways."
Trade shows serve as essential platforms for foodservice and hospitality professionals to connect with industry leaders and potential clients. Success requires strategic planning before the event, including setting clear objectives, leveraging social media for promotion, scheduling advance meetings, and designing engaging booths with interactive displays. Creating memorable experiences distinguishes successful exhibitors through product sampling, contests, giveaways, and innovative technology integration like AR and VR. Networking remains central to trade show value, enabling professionals to build lasting connections that extend beyond the event itself.
Read at Food & Beverage Magazine
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