In Bangkok, the rise of guest bartending events, known as bar takeovers, is rapidly growing, with venues hosting multiple events weekly. Bars like Dry Wave Cocktail Studio feature local and international bartenders, allowing them to showcase signature drinks. However, the frequency of these events has led to industry professionals feeling stretched thin, often attending out of obligation. Despite generating social media buzz and brand awareness, experts like Annabelle Joyce emphasize that true financial sustainability relies on delivering high-quality experiences for dedicated customers, which may not always be feasible during such takeovers.
The almost nightly offering of guest shifts stretches the industry thin, making it hard for industry veterans to balance work and attendance, impacting overall quality of service.
In the short term, hosting lots of events will bring social media hype and brand awareness, but consistent financial success requires focus on high-quality experiences for loyal guests.
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