#chilis

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I ate the same meal at TGI Fridays and Chili's. It's clear why only one is thriving.

Chili's is outperforming TGI Fridays, which recently filed for bankruptcy, due to strategic pricing and targeted marketing.

Oddly Enough, You Should Never Order The Chili At Chili's. Here's Why - Tasting Table

Chili's has expanded significantly since 1975, but its namesake dish, chili, is often deemed disappointing amid its other popular offerings.
#sales-growth

Chili's CMO on brand's winning value message and evolving data strategy

Chili's has effectively increased sales by positioning itself against fast food chains with value-focused marketing.

As fast-food and casual dining sales falter, Chili's is on a tear

Chili's reported a 15% increase in sales, far exceeding competitors in the casual dining sector due to strategic pricing and marketing.

'Now that's what I call a cheese pull': Chili's sales are surging thanks to TikTok

Chili's Triple Dipper is a viral success, driving significant sales growth and appealing to younger diners with its variety and customization.
The appetizer has transformed into 11% of the restaurant's revenue, boosting sales by 70% and impacting business forecasts positively.

Chili's CMO on brand's winning value message and evolving data strategy

Chili's has effectively increased sales by positioning itself against fast food chains with value-focused marketing.

As fast-food and casual dining sales falter, Chili's is on a tear

Chili's reported a 15% increase in sales, far exceeding competitors in the casual dining sector due to strategic pricing and marketing.

'Now that's what I call a cheese pull': Chili's sales are surging thanks to TikTok

Chili's Triple Dipper is a viral success, driving significant sales growth and appealing to younger diners with its variety and customization.
The appetizer has transformed into 11% of the restaurant's revenue, boosting sales by 70% and impacting business forecasts positively.
moresales-growth

The Marketing Playbook That Put Chili's Baby Back on the Map

Chili's successfully revitalized its brand by responding to social trends and engaging with pop culture, resulting in increased sales and customer traffic.

Chili's challenges Joey Chestnut to a live-streamed eating contest

Chili's is leveraging nostalgia marketing by promoting its new 3 For Lunch Combos through a live challenge with competitive eater Joey Chestnut.
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