My husband and I have never been big on chain restaurants, but our teenagers love visiting them, so we've tried quite a few in recent years. Luckily, plenty have pleasantly surprised us, from upscale steakhouses like Ruth's Chris to surprisingly affordable spots like Waffle House. Now, we sometimes even look forward to checking out different chains - especially on double dates with our son and his girlfriend. The four of us regularly go to see a movie and get dinner at a restaurant near the theater.
"I looked at the challenge as: How do we make Chili's relevant again?" This highlights the focus on revitalizing the brand to attract past customers and new diners alike.
Chili's has gained significant popularity among Gen Z, with their social media content highlighting dishes like mozzarella sticks and extravagant burgers, which resonate with younger diners.