The Marketing Playbook That Put Chili's Baby Back on the Map
Chili's successfully revitalized its brand by responding to social trends and engaging with pop culture, resulting in increased sales and customer traffic.
Chili's challenges Joey Chestnut to a live-streamed eating contest
Chili's is leveraging nostalgia marketing by promoting its new 3 For Lunch Combos through a live challenge with competitive eater Joey Chestnut.