Chili's Grill & Bar celebrates its 50th anniversary amidst significant growth, with a reported 30% rise in same-store sales. CEO Kevin Hochman attributes this success to effective marketing efforts, a viral appetizer, and operational enhancements like improved kitchen technology and staff training. Despite prior challenges with modernizations such as robotic servers and an unsuccessful delivery brand, the focus on comfort food and nostalgic items resonates with diners. Innovations like the viral Triple Dipper appetizer and new competitive burgers are capturing and retaining customers, reaffirming Chili's timeless appeal.
"Marketing is driving guests in," Hochman told analysts and investors on Tuesday's earnings call. "Operations is bringing guests back."
Collection
[
|
...
]