Chili's has taken aim at fast-food competitors with its new Big QP burger, launched during a pop-up event in New York City's Union Square. Similar to McDonald's Quarter Pounder, the Big QP features comparable ingredients but boasts 85% more beef, making it a larger and more flavorful option. Attendees experienced the event through interactive displays highlighting rising fast-food prices, which have seen significant increases due to inflation. With the Big QP, Chili's aims to offer a value-driven alternative in the competitive fast-food market.
Chili's Fast Food Financing pop-up highlights its new burger, the Big QP, strategically designed to challenge McDonald's, featuring a larger patty and more flavor.
The Big QP, with 85% more beef than McDonald’s Quarter Pounder, enters the market targeting high fast-food prices, addressing consumer demand for value.
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