In an environment of economic uncertainty affecting consumer confidence, many restaurant brands have reported stagnant sales growth; however, Chili's stands out with over 31% growth in two consecutive quarters. This exceptional performance is largely attributed to innovative marketing strategies rather than new menu offerings. Kevin Hochman, Chili's president, emphasized the brand's marketing efforts to stay culturally relevant. George Felix, head of marketing, notes the importance of being a trusted brand as consumers face increasingly tough spending decisions, ensuring Chili's remains top of mind among competitors.
"Our world-class marketing team ... continues to find new ways to insert the brand into pop culture and differentiate Chili's from its casual dining peers."
"Now more than ever, as consumers are having to make more choices and trade-offs on where they spend their money, we want to be a brand that's both top of mind but also trusted to deliver great food, atmosphere and value."
Collection
[
|
...
]