Despite changes under Elon Musk's ownership, X still has over 250 million daily and 550 million monthly users. A significant percentage of these users follow brands, and many B2B marketers continue to engage on the platform. After a decline in advertising spend due to content moderation changes and increasing unverified accounts, X provides a unique space for direct communication and timely conversations among users. B2B practitioners can utilize X to connect with their audience outside traditional business hours.
X has more than 250 million daily and 550 million monthly users. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform.
Elon Musk's purchase led to significant changes on X, including a decrease in advertising spend, removal of the content moderation team, and increase in unverified accounts.
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