#brand-communication

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fromRolling Stone
1 week ago

Eight Mistakes Brands Make When Responding to Customers Online

Social media and other digital platforms give businesses more direct access to their audiences - and their feedback - than ever before. This creates a valuable opportunity for brands to strengthen customer relationships, build loyalty and address legitimate concerns in real time. Online responses from your brand must be handled carefully, though: Generic, defensive or unempathetic replies can quickly backfire, leaving customers feeling dismissed and disconnected.
Social media marketing
fromFuncheap
1 month ago

Influencer Marketing Insights + Creator Collabs Panel (Hotel Kabuki)

Most communications professionals are still playing by old rules. The brands winning today aren't just chasing traditional media - they're rethinking how stories spread and who has the power to amplify them. That's where influencer marketing comes in.
Marketing
Social media marketing
fromForbes
3 months ago

How Founders Are Using Substack To Build Real Connection

Founder-led Substacks are transforming brand communication, offering a direct line to engaged audiences free from middlemen.
Media industry
fromBusiness
3 months ago

Behind the Lens: What Makes a Great Video Production Agency in 2025 - Business

Video production agencies are vital for creating engaging content that aligns with brand goals in today's digital landscape.
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