The article discusses the increasing popularity of founder-led Substacks and their impact on brand communication. Brands are finding that Substack provides a unique platform for creativity and community engagement, moving away from traditional social media with its focus on data-driven content. Substack allows founders direct interaction with subscribers, fostering genuine connections and offering storytelling opportunities. With a subscription-based model that ensures creators retain most revenue, Substack is seen as a stable and empowering platform for founders in various industries.
Substack has become the new group chat for brand builders: a space for storytelling, industry hot takes, and content that humanizes the business.
Readers opt in. Unlike other platforms where brands are building on 'rented' land, Substack offers something more stable: ownership.
Collection
[
|
...
]