Data shows that 54% of consumers pause ads for 1 to 5 minutes, while 24% pause for 30 seconds to 1 minute, and 11% pause for 15 minutes. Over half of Generation Z, millennials, and Generation X are interested in ads that include the ability to save offers and reminders. 51% of viewers take action after seeing a pause ad, indicating viewer engagement opportunities. Marketers should focus on tailoring pause ads to increase utility and relevance, particularly utilizing interactive elements for younger audiences.
Over half of Gen Z, millennial, and Gen X consumers open to pause ads say the ability to save offers/reminders would make the ads better.
54% of consumers pause between 1 to 5 minutes, while 24% pause for 30 seconds to 1 minute and 11% pause for as much as 15 minutes.
51% of viewers have taken some sort of action after seeing a pause ad, indicating a significant engagement opportunity for advertisers.
Marketers should tailor pause ads to lean into utility and relevance, adding features like personalized product suggestions to drive engagement.
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