Anthony Savino, CEO of Benjamin Marc Corp., emphasizes that a successful website should effectively answer crucial questions—who, what, why, when, and how—relating to the business and its offerings. Over more than two decades in web design and digital marketing, he has noted that both large and small companies can have varying degrees of website success. For maximum performance, websites must convert visitors into customers by providing comprehensive information on products and services, as this is essential in today's digital landscape where customer engagement is vital.
If a customer is asking you face-to-face or over the phone, they are curious about your business and your services, so why not find a way to answer them directly?
A website should have a lot of factors to be successful. I’ve seen large companies have extremely unsuccessful websites and small companies have very successful websites.
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