Crumbl has a strategic approach to its cookie offerings, maintaining around 170 secret recipes that rotate through stores. Customers eagerly await weekly announcements featuring eight flavors, creating excitement and a fear of missing out. The company capitalizes on social media, with over 10 million TikTok followers, enhancing engagement and conversation. Limited new cookie releases reduce operational costs for research and development while sustaining a fresh product selection. This clever marketing and operational strategy fosters constant customer interest and loyalty.
Crumbl maintains a secret stash of about 170 cookie recipes that rotate through stores, driving customer devotion and creating a sense of scarcity and novelty.
Customers eagerly await the weekly announcement of which eight cookie flavors will be available, leveraging FOMO as a powerful customer draw.
Crumbl's social media presence, supported by 30-plus social media experts, fosters engagement, driving conversations and contributing to its 10.5 million TikTok and 6 million Instagram followers.
The rotation of cookie flavors not only enhances customer excitement but also reduces the need for extensive research and development and kitchen training.
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