AI offers significant opportunities for increased efficiency, leading to optimism and investment in the field. Marketers must leverage their expertise to adapt and achieve impactful results, focusing on alignment, profitability, and customer engagement. Alignment between marketing and sales remains a critical challenge, with just 19% of organizations achieving true synergy. Misalignment creates friction that hampers go-to-market efficiency and undermines accountability, ultimately affecting revenue growth. To thrive, it's essential to dismantle silos and foster collaboration within corporate structures.
Only 19% of organizations have achieved true sales and marketing alignment, according to Strava Technology Group research.
Organizations with aligned departments can achieve up to 38% higher sales win rates, Review42 reports that.
The distinct roles, priorities, and workflows of sales and marketing create friction that slows down go-to-market execution.
Misaligned messaging, siloed data, and resource conflicts erode the shared accountability needed to drive revenue growth.
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