Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV): EssentialsCAC and CLTV together reveal insights into business financial health.Calculating CAC involves measuring total marketing costs against new customers acquired.Optimizing CAC can lead to improved marketing efficiency and lower costs.
3 ways to optimize your marketing funnel for driving revenue and leads | MarTechMarketers need to understand all facets of the funnel, use data for decision-making, test specific touchpoints and stages, and align with sales for continuous optimization.
Council Post: If You Want Marketing To Generate Results, Start At The EndMarketing efforts often fail due to lack of focus on producing leads and sales, instead being driven by branding and short-term tactics.