Phoebe Gates and Sophia Kianni co-founded Phia and utilized innovative marketing strategies by analyzing viral videos. On "The Burnouts" podcast, they described their process of reverse-engineering successful content to create their own impactful marketing materials. They transcribed viral videos and engaged ChatGPT to dissect effective elements like hooks and structure. Their approach underscores the importance of learning from existing successful content, with Kianni stating, 'You should not be starting anything from scratch,' emphasizing a smart starting point for marketing endeavors.
Phoebe Gates and Sophia Kianni attest that analyzing viral videos and using ChatGPT greatly enhanced their marketing strategies for their startup, Phia.
Gates remarked, 'A lot of times, even for our simple founder videos, we're reverse engineering other content that we've seen do really, really well.'
Kianni pointed out, 'I was able to break down, OK, what was the hook, how did they start the video, what was the middle, and then how did they end it.'
Kianni emphasized, 'You should not be starting anything from scratch. The internet exists for a reason,' highlighting the importance of leveraging existing content.
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