Automated ad targeting processes by Meta are evolving to improve ad performance effectively. Manual targeting methods may not yield better results than Meta's system. It is suggested to deprioritize inputs like interests and behaviors as relying on these can be a misconception. Trusting Meta's automated system can lead to more effective audience targeting and ultimately enhance promotional efforts, even for advertisers who feel assured about their own targeting specifics.
"I generally recommend deprioritizing interests and behaviors anyway. The belief that Meta needs these inputs is a targeting myth."
"Loomer covers this in more detail on his blog, but in essence, Loomer says that Meta's evolving automated ad targeting process is likely to drive better performance for your ads than your own manual targeting."
"You should trust Meta's system to find the right audience for your promotions, even if you're confident that you know these specifics."
Collection
[
|
...
]