In a climate of economic uncertainty, chief marketing officers (CMOs) are adopting generative AI to boost growth and optimize marketing processes. Katie Klumper, a consulting firm CEO, emphasizes AI's role in helping teams drive revenue while managing costs. Insights from various CMOs reveal strategies like competitive benchmarking, virtual focus groups, and enhancing thought leadership through content creation. These techniques enable teams to adapt and respond efficiently to market trends by leveraging AI's capabilities for data gathering, product iteration, and audience engagement.
Right now, growth is top of mind, and AI can be an enabler of it.
AI has been very helpful to gather a lot of that.
It gives us faster iterations for the product development.
Investing in long-form editorial content can be an effective way to get a company name checked in generative AI answers.
#generative-ai #marketing-strategies #chief-marketing-officers #economic-uncertainty #digital-innovations
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