Season 2 of Wednesday, a Netflix show, builds on the unprecedented success of its first season, which had 350 million views. This season has been characterized by a massive marketing campaign, leading in terms of prelaunch social activity with over 3 billion social impressions. Netflix's CMO, Marian Lee, explained that each campaign is directed by a creative strategy, with Wednesday Season 2 focusing on 'Big outcast energy' to guide global marketing efforts effectively.
Wednesday Season 2 is Netflix's largest prelaunch social campaign, attracting over 3 billion owned social impressions. It follows the record-breaking success of its initial season.
Netflix's CMO Marian Lee emphasizes that each campaign must start with a clear creative strategy, allowing global teams to tailor marketing strategies to their respective markets.
The creative strategy for Wednesday Season 2 is focused on 'Big outcast energy,' serving as a guiding theme for marketing efforts across different countries.
With Wednesday holding the record for most views as an English-language show on Netflix, its cultural impact makes it a valuable asset for marketing.
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