Donald Trump's foray into the meat business with Trump Steaks, launched in 2007, was marked by both intrigue and controversy. Priding themselves on being USDA-grade prime beef, the steaks were initially promoted as 'the world's greatest steaks,' but the brand was short-lived, existing only for a few months. Sold through non-traditional channels like The Sharper Image catalog and QVC, Trump Steaks attracted significant ridicule, particularly for Trump's personal preference for well-done meat. Despite the quality of the beef, the unusual marketing and rapid disappearance left a lasting impression in food industry history.
Trump Steaks, sold through The Sharper Image and QVC, were genuine USDA-grade prime beef but experienced a short-lived existence and ridicule.
Despite being USDA prime, Trump Steaks' unconventional sales method—through catalog and TV shopping—was met with skepticism and mockery from steak enthusiasts.
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