"The headline needs to tell visitors exactly what transformation you deliver and who gets it. Use the formula 'I help [type of person] to [outcome they really want].'"
Coaches need to optimize their LinkedIn profiles to stand out among millions. Generic profiles don't attract clients; instead, specificity in headlines is crucial. Effective headlines clearly state the transformation offered using the formula "I help [type of person] to [outcome they want]." The banner image should also serve a purpose by displaying client testimonials rather than aesthetic graphics. A focused approach transforms profiles into tools for client engagement, significantly increasing leads and interaction.
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