Sales copy should focus on emotional triggers and specific moments when customers realize they need solutions. It should capture vivid wake-up call scenarios that resonate with their experiences. Prompts for copywriting can leverage these realizations to engage customers deeply. Key aspects to include are the setting, emotional intensity, and relatable thoughts or actions to ensure the customer feels understood. Clear and impactful language should be maintained to strengthen their connection and build confidence in their decision to purchase.
It's 2am and you're still working.
You just lost another client.
I can't keep working this hard forever.
It's late, close to midnight, and you're still replying to client messages instead of switching off.
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