The Velvet Sundown, a band that amassed a substantial following, was unveiled as an art hoax created by Andrew Frelon. Despite claiming they never used AI, evidence contradicted their assertions, showing AI-generated images and writing. The creator expressed that the project was a marketing tactic, emphasizing that all publicity is beneficial. Frelon acknowledged the use of an AI music generator for their songs but felt no moral conflict over earning streaming royalties. He highlighted that fake creations have significant impact in the current landscape of art and media.
It's marketing. It's trolling. Despite facing some scorching criticism online for brazenly ripping off other people's work and undermining the livelihoods of musicians everywhere, Frelon argued that all press is good press.
Personally, I'm interested in art hoaxes. We live in a world now where things that are fake have sometimes even more impact than things that are real.
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