Ecommerce has transformed shopping, with consumers utilizing websites, marketplaces, and social media. Small businesses primarily rely on ecommerce platforms for product data, while larger entities depend on Product Information Management (PIM) software as a "single point of truth" for their product information. PIM is essential for businesses handling many SKUs across channels and languages. Growth strategies include raising prices, adding SKUs, selling more existing items, or promoting profitable ones. Successful marketing requires personalized product presentations that align with shopper motivations and preferences, which PIM software facilitates.
PIM software remains the best solution for businesses with thousands of SKUs in multiple channels and languages or dozens of product feeds.
To achieve significant growth, a business has a few options: raise prices, add SKUs while maintaining conversion rates, sell more existing items, or focus on selling more profitable items.
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