Matteo Ferretti, CEO of Spynn, notices a significant shift in marketing as large language models redefine search. Traditional SEO strategies are becoming obsolete. With over 60% of searches yielding AI-generated responses, companies find their websites missing in AI-generated results, leading to a drop in traffic. As AI systems synthesize information rather than rely on traditional crawling, the rules have changed sharply, and many businesses have not adapted to this new environment, risking their digital presence and visibility in the marketplace.
Matteo Ferretti, CEO of PR firm Spynn, understands that most companies optimized for traditional search engines are becoming invisible to artificial intelligence.
Traditional search engine optimization was effective for many years, but recent shifts in technology have made those strategies fundamentally ineffective.
Over 60% of searches now yield AI-generated responses, leading to a significant reduction in website traffic for those reliant on traditional SEO.
Large language models now mediate billions of searches daily, fundamentally altering how consumers discover brands and access information.
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