How Neurosymbolic AI Finds Growth That Others Cannot See - SPONSOR CONTENT FROM EY-PARTHENON

"Neurosymbolic AI fuses the statistical power, pattern recognition, and adaptability of neural networks-think large language models (LLMs)-with the logical, rule-based structure of symbolic reasoning that can predict real outcomes while helping prevent the hallucinations generative AI (GenAI) may produce. Correlation isn't causation. Summer is, of course, prime ice cream season in California, and that's also when shark bites are most prevalent-but enjoying your mint chip cone won't make it more likely you'll get bitten. Neurosymbolic AI sorts out the coincidence and lets you dig down into what's really causing those shark bites."

"Pattern recognition and rules, coupled with business knowledge, help companies identify workflows for new ways to make money. In fact, some analysts have recognized the merits of neurosymbolic AI for some time. While research continues, however, neurosymbolic AI is already delivering value, especially in workflows where structured facts, explainable logic, unstructured data, and natural language need to work together. The EY-Parthenon neurosymbolic AI team is working with clients to use the EY Growth Platforms' neurosymbolic AI platform to plot business scenarios at hyperspeed and find previously unseen paths for growth. For example, leaders at one global equipment manufacturer were attempting to quantify the impact of new tariffs on their business. Their exercise included an analysis of historical transaction data and market sentiment and an understanding of where the company had price elasticity."

Neurosymbolic AI merges neural networks' statistical power and pattern recognition with symbolic reasoning's logical, rule-based structure to predict outcomes and reduce generative-AI hallucinations. Neurosymbolic methods distinguish correlation from causation, enabling deeper analysis of coincidental patterns versus true drivers. The integration of pattern recognition, explicit rules, and business knowledge uncovers new workflows and revenue opportunities. EY-Parthenon leverages a neurosymbolic AI platform to model scenarios rapidly and expose growth paths. One global equipment manufacturer applied the platform to tariff, transaction, sentiment, and price-elasticity analysis, compressing a four-month effort into a single day.

Read at Harvard Business Review