"My whole career is based on a love affair with food - and a lifelong friendship. I grew up on the West Coast, but had tried cheesesteaks on trips east, and adored them. In college, I was living with Jason, who has been my best friend since we were 10. One day, he came home talking about the best sandwich he'd ever eaten. He told me I had to go to Capriotti's."
"I was busy, studying finance and working at a bank. By that Friday, when I still hadn't gone, Jason dragged me to the sandwich shop. I was just as blown away as he was. I'd eaten a lot of cheesesteaks, but this was the best of the best. It was true love. Jason and I went to Capriotti's so much that when we needed a new apartment, we chose one further from school, but closer to the restaurant."
"After I graduated from college, I moved to the financial services team, and by the time I was 25, I was earning more than any young kid should: about half a million a year. Jason and I had always wanted to get into business together, and now I had the financial resources to make that a reality. We decided to spend a week thinking about business ideas, then decide what to do."
Ashley Morris discovered a passion for Capriotti's cheesesteaks in college and shared frequent visits with his lifelong friend Jason. Morris built a lucrative banking career that generated capital to pursue joint business ownership. The partners opened Capriotti's franchises while keeping day jobs and planned a 50/50 ownership structure. They initially launched multiple locations, later purchased the entire business, and focused on expansion and operations. Since 2008, they scaled Capriotti's from roughly 40 locations to more than 170 through franchising and systematic growth driven by their partnership and commitment to the brand.
Read at Business Insider
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