Maintaining old leads in a sales funnel can yield substantial revenue. Recently, an email campaign targeted 148,894 leads from three years ago, generating 86 responses and converting 12 leads into paying clients. A separate campaign to five-year-old leads resulted in 61 responses and seven conversions. In total, 19 new clients were acquired in one week, emphasizing the significance of nurturing older leads. Consistent outreach and automation are key strategies for leveraging these leads, ultimately supporting long-term growth and customer acquisition.
After sending 148,894 emails to leads from three years ago, we got 86 responses, with 12 converting to new clients, showcasing the value of maintaining old leads.
Reaching out to five-year-old leads resulted in 61 responses and seven conversions, demonstrating that even older leads can still generate significant business opportunities.
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