"People don't ignore advice because it's wrong-they ignore it because it's uncomfortable. Saving money means spending less today. Eating healthy means passing up what tastes best right now. And effective marketing? That usually means doing more than what feels safe-or sane. After providing 128,706 business owners nationwide with results-based marketing campaigns, I can tell you this with certainty: The marketing strategies that create real, lasting growth are rarely the ones people want to hear."
"Here it is: To effectively grow your business, you have to market more than your competitors-more than you think is actually sane. That statement alone turns people off. It sounds excessive. Risky. Maybe even self-serving, coming from someone in marketing. But the truth is it doesn't matter who you market with-or even whether you do it yourself or hire help. The principle stands on its own."
Uncomfortable short-term choices often enable long-term success; effective marketing frequently requires foregoing what feels safe. Business growth demands marketing at levels above common practice, often exceeding recommended averages. Average 2025 marketing budgets stalled at 7.7 percent of revenue while recommended spend sits near 10 percent; the practical advice is to spend as much as possible to generate momentum. Willingness to market in quantities that seem excessive creates sustained growth. The principle applies regardless of whether marketing is executed internally or outsourced, and higher marketing spend has demonstrable revenue impact.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]