6 experts on what's changing in retail mediaRetail media growth driven by measurement and high-quality data.
It's not all AI: Ad execs' alternative (imaginary) marketing conference keynotesDecline in marketing spend is impacting the industry's reputation and opportunities for marketers.
Digiday+ Research deep dive: Brands are still on Facebook, but they're spending a lot more on InstagramBrands prioritize spending more on Instagram than Facebook for marketing due to better conversion and branding.Instagram is preferred over Facebook by brands and retailers for driving conversions and branding.
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persistX (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.
Digiday+ Research deep dive: Brands are still on Facebook, but they're spending a lot more on InstagramBrands prioritize spending more on Instagram than Facebook for marketing due to better conversion and branding.Instagram is preferred over Facebook by brands and retailers for driving conversions and branding.
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persistX (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.
Research Briefing: Publishers' revenue sources are top of mind at Digiday Publishing Summit76% of publishers prioritize growing direct-sold ads by 2024TikTok's increased marketing spend despite potential U.S. banSuccess of Hearst Magazines' e-commerce marketplace and Bustle Digital Group's live events
WTF is Shared Storage in Google's Privacy Sandbox?Shared Storage in Google's Privacy Sandbox is used for tracking online content exposures.Brands continue to invest in marketing on TikTok despite recent issues.
WPP CEO Commits to Tech Clients and Dispels Sora CompetitionWPP reported 3.2% organic revenue growth, with technology clients' spending decline affecting results.One-fifth of WPP's revenues come from technology clients like Meta, Google, and Microsoft, impacting the company's financial performance.