#marketing-spend

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Digiday
4 weeks ago
Marketing

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms. [ more ]
Digiday
1 month ago
Marketing

Research Briefing: Publishers' revenue sources are top of mind at Digiday Publishing Summit

76% of publishers prioritize growing direct-sold ads by 2024
TikTok's increased marketing spend despite potential U.S. ban
Success of Hearst Magazines' e-commerce marketplace and Bustle Digital Group's live events [ more ]
Digiday
1 month ago
Marketing

WTF is Shared Storage in Google's Privacy Sandbox?

Shared Storage in Google's Privacy Sandbox is used for tracking online content exposures.
Brands continue to invest in marketing on TikTok despite recent issues. [ more ]
Digiday
2 months ago
Marketing

Digiday+ Research deep dive: Brands are still on Facebook, but they're spending a lot more on Instagram

Brands prioritize spending more on Instagram than Facebook for marketing due to better conversion and branding.
Instagram is preferred over Facebook by brands and retailers for driving conversions and branding. [ more ]
Adweek
2 months ago
Marketing

WPP CEO Commits to Tech Clients and Dispels Sora Competition

WPP reported 3.2% organic revenue growth, with technology clients' spending decline affecting results.
One-fifth of WPP's revenues come from technology clients like Meta, Google, and Microsoft, impacting the company's financial performance. [ more ]
Digiday
4 months ago
Marketing

What will it take to get brands to increase their gaming spend in 2024?

Gaming advertising is still in its early days, with some brands remaining skeptical about spending more on that sort of content.
Exchangewire
4 months ago
Online marketing

Predictions 2024: Economy

It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike.What does 2024 have in store?
Digiday
5 months ago
Marketing

Why the ad industry still isn't ready for Google to remove third-party cookies in Chrome

The ad industry is not prepared for the third-party cookie to go away, even in a year's time.
Retail advertising is focusing on Amazon for holiday marketing. [ more ]
Digiday
5 months ago
Marketing

Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes

Brands are increasing their marketing spend on Amazon heading into 2024.
There has been a notable jump in brands investing in marketing on Amazon this year. [ more ]
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