#marketing-spend

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Marketing tech
fromInc
1 week ago

The Surprising Advertising Strategy AI Companies Are Investing in to Stand Out

AI companies spent over $300 million on advertising to build trust and differentiate products through outdoor ads and live activations.
fromMegaphone
4 weeks ago

Know Your Enemy-Or Your Competitors, At Least!

Where are your competitors spending their marketing money? Gyi and Conrad's insights into this valuable data can help you stay ahead of the rivals in your market.
Marketing
Marketing tech
fromEMARKETER
3 months ago

Exclusive: Enthusiasm for AI-generated creator content is plummeting

Marketers are rapidly shifting budgets to AI-generated creator content despite declining consumer enthusiasm, prioritizing efficiency, growth, and ad inventory expansion.
E-Commerce
fromRetail Brew
5 months ago

Share of retail media has tripled

Retail media's effectiveness and ability to drive sales has made it a significant portion of media budgets, growing to nearly 30% by 2024.
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