#marketing-spend

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Marketing tech
fromEMARKETER
1 week ago

Exclusive: Enthusiasm for AI-generated creator content is plummeting

Marketers are rapidly shifting budgets to AI-generated creator content despite declining consumer enthusiasm, prioritizing efficiency, growth, and ad inventory expansion.
E-Commerce
fromRetail Brew
2 months ago

Share of retail media has tripled

Retail media's effectiveness and ability to drive sales has made it a significant portion of media budgets, growing to nearly 30% by 2024.
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