Melanie Dulbecco has led Torani Syrups for 34 years as its first non-family CEO, achieving over 20% annual growth and reaching $500 million in 2024. Her success stems from a holistic leadership approach that emphasizes the development of people rather than solely focusing on financial metrics. This model challenges traditional gender-based definitions of leadership, advocating for a blend of typically masculine and feminine traits to foster resilience and performance. These changing perspectives confront longstanding biases, such as those highlighted by Virginia E. Schein's "think manager, think male" study, which undermined the importance of empathy and emotional intelligence in leaders.
Under Melanie Dulbecco's leadership, Torani has seen average annual growth of over 20% for three decades, doubling in size routinely and reaching $500 million in sales in 2024.
Dulbecco believes that financial metrics are lagging indicators; the leading indicators relate to the growth and development of the company's people.
Today's most effective leaders blend a wide range of traits, combining traditionally masculine and feminine qualities like care, vulnerability, and confidence.
Schein's 1973 "think manager, think male" study highlighted a global bias associating leadership with masculine traits, undermining the value of empathy and emotional intelligence.
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