Technology has empowered smaller media agencies to implement advanced tech stacks, allowing them to operate similarly to large holding companies. Butler/Till, an independent media agency, stands out due to its female CEO, employee-owned structure, and B-Corp certification. The agency emphasizes unique disciplines that differentiate it from both other indie agencies and major firms. A new head of product has been hired to advance these tools further. Butler/Till’s approach includes an 'innovation fund' to let clients explore new options while managing risk, aiming for considerable revenue growth in 2024.
Butler/Till, an independent media agency, distinguishes itself with a female CEO and employee ownership, promising transparency and performance as a certified B-Corp.
The agency's innovation fund, created to encourage client testing of new media strategies, aims to optimize investment by allowing clients to experiment with lower risks.
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