#media-agencies

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fromDigiday
1 week ago

Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels

Independent media agencies are leveraging technology to compete with larger holding companies effectively.
fromDigiday
1 month ago

When should an agency go the ESOP route, and what are the risks?

ESOPs allow agency founders to sell their stakes to employees, fostering ownership and cultural retention.
Marketing tech
fromDigiday
1 month ago

Media Buying Briefing: How Acadia is winning over creative work as well as media

Generative AI threatens traditional creative agency roles by enabling brands to create content through media agencies.
Media agencies like Acadia are expanding into creative services, attracting brands seeking streamlined solutions.
Marketing tech
fromDigiday
2 months ago

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Ad tech dynamics are shifting, prompting media agencies to reassess DSP partnerships for better transparency.
fromDigiday
2 months ago

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

We're actively pushing more of our spend to those four partners.
Marketing tech
#advertising
fromDigiday
2 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

fromDigiday
2 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

more#advertising
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