Enter ADWEEK's 2025 Media Plan of the Year Awards Before the Final DeadlineADWEEK's 2025 Media Plan of the Year awards deadline is April 21, inviting entries from diverse advertising agencies.
Ties between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
The Trade Desk stumbles, and the ad tech world cheers - maybe too soonThe Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
Ties between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
The Trade Desk stumbles, and the ad tech world cheers - maybe too soonThe Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
Media agencies are finding new uses for AI while AI-generated creative still lagsMedia agencies are increasingly using AI for automation, but creative content generation still lacks quality.
At Digiday's Media Buying Summit, challenges with talent recruitment bubble to the surfaceTalent shortages in media agencies begin at entry-level due to the rise of AI, affecting opportunities for young people.
FullThrottle.AI creates audience planner tool using an AI assistantFullThrottle.AI is developing an audience targeting tool for media agencies using generative AI assistants.
Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience SolutionsEvorra and the7stars partnership enhances compliant audience activation.Evorra's platform aids in addressing the shift away from traditional audience data.Demand for innovative data solutions is rising among agencies.
FullThrottle.AI creates audience planner tool using an AI assistantFullThrottle.AI is developing an audience targeting tool for media agencies using generative AI assistants.
Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience SolutionsEvorra and the7stars partnership enhances compliant audience activation.Evorra's platform aids in addressing the shift away from traditional audience data.Demand for innovative data solutions is rising among agencies.
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 20252025 is poised for significant changes in the media agency world due to mergers, acquisitions, and evolving AI technologies.
Media Buying Briefing: Publicis Media Exchange's Joel Lunenfeld on CES and the growing role of tech in investmentCES presents new tech opportunities while challenging media professionals to adapt quickly from holiday mode.AI is increasingly influencing all areas of technology showcased at CES.
Why consolidation means a potential payday for non-holdco agencies that target the 'forgotten middle'The acquisition of Interpublic Group by Omnicom signifies the importance of size and scale among agency groups to remain competitive.
Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolutionMedia agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.
2025 Media Agency of the Year Now Open for EntriesThe 2025 Media Agency of the Year Awards aim to honor innovation and excellence in media agencies with nominations due by December 23, 2024.
Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolutionMedia agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.
2025 Media Agency of the Year Now Open for EntriesThe 2025 Media Agency of the Year Awards aim to honor innovation and excellence in media agencies with nominations due by December 23, 2024.
Confessions of a media buyer on Google's stranglehold on the industryGoogle's pervasive influence in the media agency landscape persists, raising concerns about its monopolistic practices regardless of the trial's outcome.
Media Buying Briefing: A tale of two reports (on media agencies)Media agencies must adapt their remuneration models to sustain growth, as highlighted by recent analyses.Independents are emerging strong through agility and tech investments, challenging large networks.
Confessions of a media buyer on Google's stranglehold on the industryGoogle's pervasive influence in the media agency landscape persists, raising concerns about its monopolistic practices regardless of the trial's outcome.
Media Buying Briefing: A tale of two reports (on media agencies)Media agencies must adapt their remuneration models to sustain growth, as highlighted by recent analyses.Independents are emerging strong through agility and tech investments, challenging large networks.
Media Buying Briefing: Debating the pros and cons of principal mediaMedia agencies face scrutiny over principal media practices, which involve direct media investments and resale, raising concerns about transparency and ethics.
Media Agencies Get Deals for Big Marketers; Smaller Clients Pay CostIndependent agency Acadia's unique approach involves clients paying media suppliers directly rather than through the agency.
Media Buying Briefing: Debating the pros and cons of principal mediaMedia agencies face scrutiny over principal media practices, which involve direct media investments and resale, raising concerns about transparency and ethics.
Media Agencies Get Deals for Big Marketers; Smaller Clients Pay CostIndependent agency Acadia's unique approach involves clients paying media suppliers directly rather than through the agency.
Overheard at DMBS: The problem with scope creep - and how to get over itMedia agencies face challenges with scope creep, balancing client demands for more services with the need for fair compensation.
Agencies take diversity efforts beyond the numbersMarketers must enhance DEI initiatives beyond metrics, emphasizing genuine representation and integration into organizational culture.
'We are still winning': Publicis ups guidance thanks to major media account gainsPublicis increases 2024 growth guidance to 5.5% amid economic uncertainties, backed by strong Q3 performance and new business wins.
Media Buying Briefing: How incremental testing helps tackle cookie, attribution challengesIncremental testing can enhance measurement accuracy for media agencies in a complex digital landscape.
How independent agencies grow their sports practicesIndependent media agencies are evolving to meet sports marketing demands through integrated practices with brands and athletes.
How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchangerProgrammatic buying during the Olympics drives new brand participation, effective reach, and customized targeting for media agencies.
Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecationMedia agencies are advised to focus on generating quality first-party data in lieu of third-party cookies amidst privacy concerns.
ANA Finds Media Agencies Profit From Arbitrage, With Brands Also BenefitingMedia agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research.
Planners need to stop misdefining working-class with 'archaic' socioeconomic gradingMedia agencies should reexamine outdated methods like National Social Grade for understanding audiences.
ANA Finds Media Agencies Profit From Arbitrage, With Brands Also BenefitingMedia agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research.
Planners need to stop misdefining working-class with 'archaic' socioeconomic gradingMedia agencies should reexamine outdated methods like National Social Grade for understanding audiences.
Media Buying Briefing: Can agencies help brands expand gaming and esports as women's sports shine?Media agencies and brands are working to increase opportunities and pay equity for women in gaming and esports.
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investmentsMedia agencies are acquiring PR firms and investing in AI to capitalize on the growth of digital media and enhance engagement strategies.
Clients want agencies to deliver industry expertise, agility and empathy, new research findsMedia agencies need to evolve into empathetic partners to meet the changing expectations of B2B marketers.
Programmatic pushes its way into the upfront bazaarProgrammatic investment is increasingly playing a significant role in upfront TV advertising deals.
Media Buying Briefing: How agencies balance media and creative as AI projects ramp upMedia agencies integrate AI tools in client projects for enhanced creativity and strategy.