FullThrottle.AI creates audience planner tool using an AI assistantFullThrottle.AI is developing an audience targeting tool for media agencies using generative AI assistants.
Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience SolutionsEvorra and the7stars partnership enhances compliant audience activation.Evorra's platform aids in addressing the shift away from traditional audience data.Demand for innovative data solutions is rising among agencies.
FullThrottle.AI creates audience planner tool using an AI assistantFullThrottle.AI is developing an audience targeting tool for media agencies using generative AI assistants.
Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience SolutionsEvorra and the7stars partnership enhances compliant audience activation.Evorra's platform aids in addressing the shift away from traditional audience data.Demand for innovative data solutions is rising among agencies.
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 20252025 is poised for significant changes in the media agency world due to mergers, acquisitions, and evolving AI technologies.
Media Buying Briefing: Publicis Media Exchange's Joel Lunenfeld on CES and the growing role of tech in investmentCES presents new tech opportunities while challenging media professionals to adapt quickly from holiday mode.AI is increasingly influencing all areas of technology showcased at CES.
Why consolidation means a potential payday for non-holdco agencies that target the 'forgotten middle'The acquisition of Interpublic Group by Omnicom signifies the importance of size and scale among agency groups to remain competitive.
Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolutionMedia agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.
2025 Media Agency of the Year Now Open for EntriesThe 2025 Media Agency of the Year Awards aim to honor innovation and excellence in media agencies with nominations due by December 23, 2024.
Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolutionMedia agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.
2025 Media Agency of the Year Now Open for EntriesThe 2025 Media Agency of the Year Awards aim to honor innovation and excellence in media agencies with nominations due by December 23, 2024.
Confessions of a media buyer on Google's stranglehold on the industryGoogle's pervasive influence in the media agency landscape persists, raising concerns about its monopolistic practices regardless of the trial's outcome.
Media Buying Briefing: A tale of two reports (on media agencies)Media agencies must adapt their remuneration models to sustain growth, as highlighted by recent analyses.Independents are emerging strong through agility and tech investments, challenging large networks.
Confessions of a media buyer on Google's stranglehold on the industryGoogle's pervasive influence in the media agency landscape persists, raising concerns about its monopolistic practices regardless of the trial's outcome.
Media Buying Briefing: A tale of two reports (on media agencies)Media agencies must adapt their remuneration models to sustain growth, as highlighted by recent analyses.Independents are emerging strong through agility and tech investments, challenging large networks.
Ad tech, agency firms continue to prop up MFAs despite crackdown pledgesTop brand ads still on click-bait MFA websitesConcerns over credibility and wasted ad spend due to MFAs
Media Buying Briefing: Debating the pros and cons of principal mediaMedia agencies face scrutiny over principal media practices, which involve direct media investments and resale, raising concerns about transparency and ethics.
Media Agencies Get Deals for Big Marketers; Smaller Clients Pay CostIndependent agency Acadia's unique approach involves clients paying media suppliers directly rather than through the agency.
Ad tech, agency firms continue to prop up MFAs despite crackdown pledgesTop brand ads still on click-bait MFA websitesConcerns over credibility and wasted ad spend due to MFAs
Media Buying Briefing: Debating the pros and cons of principal mediaMedia agencies face scrutiny over principal media practices, which involve direct media investments and resale, raising concerns about transparency and ethics.
Media Agencies Get Deals for Big Marketers; Smaller Clients Pay CostIndependent agency Acadia's unique approach involves clients paying media suppliers directly rather than through the agency.
Overheard at DMBS: The problem with scope creep - and how to get over itMedia agencies face challenges with scope creep, balancing client demands for more services with the need for fair compensation.
fromDigiday4 months agoAgencies take diversity efforts beyond the numbersMarketers must enhance DEI initiatives beyond metrics, emphasizing genuine representation and integration into organizational culture.
'We are still winning': Publicis ups guidance thanks to major media account gainsPublicis increases 2024 growth guidance to 5.5% amid economic uncertainties, backed by strong Q3 performance and new business wins.
Media Buying Briefing: How incremental testing helps tackle cookie, attribution challengesIncremental testing can enhance measurement accuracy for media agencies in a complex digital landscape.
How independent agencies grow their sports practicesIndependent media agencies are evolving to meet sports marketing demands through integrated practices with brands and athletes.
How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchangerProgrammatic buying during the Olympics drives new brand participation, effective reach, and customized targeting for media agencies.
Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecationMedia agencies are advised to focus on generating quality first-party data in lieu of third-party cookies amidst privacy concerns.
ANA Finds Media Agencies Profit From Arbitrage, With Brands Also BenefitingMedia agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research.
Planners need to stop misdefining working-class with 'archaic' socioeconomic gradingMedia agencies should reexamine outdated methods like National Social Grade for understanding audiences.
ANA Finds Media Agencies Profit From Arbitrage, With Brands Also BenefitingMedia agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research.
Planners need to stop misdefining working-class with 'archaic' socioeconomic gradingMedia agencies should reexamine outdated methods like National Social Grade for understanding audiences.
Media Buying Briefing: Can agencies help brands expand gaming and esports as women's sports shine?Media agencies and brands are working to increase opportunities and pay equity for women in gaming and esports.
VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutionsVaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy.
Major picture agencies pull first image of Kate after surgery over editing fearsMajor picture agencies pulled Princess of Wales' photo over manipulation concerns.Speculation arose around potential image editing in the first official photo of the Princess of Wales.
Media Buying Briefing: Topics we'll tackle at the Media Buying Summit next weekAI is a prominent topic in media agencies, but it is more about efficiency than innovation at present.Digiday's Media Buying Summit will host discussions on AI and other important industry topics from March 4-6 in Nashville.
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investmentsMedia agencies are acquiring PR firms and investing in AI to capitalize on the growth of digital media and enhance engagement strategies.
Clients want agencies to deliver industry expertise, agility and empathy, new research findsMedia agencies need to evolve into empathetic partners to meet the changing expectations of B2B marketers.
Programmatic pushes its way into the upfront bazaarProgrammatic investment is increasingly playing a significant role in upfront TV advertising deals.
Media Buying Briefing: How agencies balance media and creative as AI projects ramp upMedia agencies integrate AI tools in client projects for enhanced creativity and strategy.