#media-agencies

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Digiday
3 months ago
Media industry

Media Buying Briefing: Exploring the many ways creative and media are coming back together

Creative and media need to work together for effective advertising
Media agencies and creative agencies are partnering up for full-service offerings [ more ]
The Drum
4 months ago
Marketing

As advertisers eye end of cookie, Havas Media unveils AI-enabled planning methodology

Media agencies are developing new solutions to target audiences and measure the impact without relying on cookies.
Havas Media has retooled its media buying platform, Converged, to operate without cookies or personal data. [ more ]
Forbes
5 months ago
Marketing

The Advertising Industry's Existential Crisis

The ad industry is facing a trust crisis due to misaligned economic incentives between advertisers, media agencies, and platforms.
Consumers distrust advertising, advertisers distrust their media agencies, and big tech platforms have too much power.
The erosion of trust is linked to a shift from long-term relationships to transactional models in the industry. [ more ]
Digiday
6 months ago
Business intelligence

Study examines combining first-party and third-party data to reach wider audiences, reduce costs

Combining first-party and third-party data can be effective for reaching wider audiences.
Media agencies are preparing for the deprecation of third-party cookies and are exploring different data sources and compliance strategies.
Using customer data platforms and anonymizing personal data are potential solutions for tracking engagement without tracking cookies. [ more ]
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Adweek
5 hours ago
Marketing

ANA Finds Media Agencies Profit From Arbitrage, With Brands Also Benefiting

Media agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research. [ more ]
The Drum
2 weeks ago
Marketing

Planners need to stop misdefining working-class with 'archaic' socioeconomic grading

Media agencies should reexamine outdated methods like National Social Grade for understanding audiences. [ more ]
Digiday
3 weeks ago
Marketing

Media Buying Briefing: Can agencies help brands expand gaming and esports as women's sports shine?

Media agencies and brands are working to increase opportunities and pay equity for women in gaming and esports. [ more ]
Digiday
4 weeks ago
Marketing

VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutions

VaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy. [ more ]
AdExchanger
3 months ago
Marketing

Havas Media Network's Global COO On Why It's Going Deep - And Narrow - With Its Services | AdExchanger

Media agencies like HMN are focusing more on providing services that are specific to particular client needs.
HMN is expanding its specialty units and launching a B2B-specific service to support its top-line growth goals. [ more ]
Digiday
4 months ago
Marketing

Media Buying Briefing: Here are five media agency trends to watch in 2024

Media agencies will face major challenges in 2024, including the impact of cookies going away, the rise of connected TV, scrutiny on digital platforms, and the rise of generative AI.
Marketers are increasingly in-housing their advertising efforts and directly connecting with customers, leading to deeper relationships and more personalized messaging. [ more ]
Adweek
2 weeks ago
Marketing tech

Media Agencies Get Deals for Big Marketers; Smaller Clients Pay Cost

Independent agency Acadia's unique approach involves clients paying media suppliers directly rather than through the agency. [ more ]
Marketing Dive
2 months ago
Online marketing

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Top brand ads still on click-bait MFA websites
Concerns over credibility and wasted ad spend due to MFAs [ more ]
www.independent.co.uk
2 months ago
UK news

Major picture agencies pull first image of Kate after surgery over editing fears

Major picture agencies pulled Princess of Wales' photo over manipulation concerns.
Speculation arose around potential image editing in the first official photo of the Princess of Wales. [ more ]
Digiday
2 months ago
Artificial intelligence

Media Buying Briefing: Topics we'll tackle at the Media Buying Summit next week

AI is a prominent topic in media agencies, but it is more about efficiency than innovation at present.
Digiday's Media Buying Summit will host discussions on AI and other important industry topics from March 4-6 in Nashville. [ more ]
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