#media-agencies

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Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025

2025 is poised for significant changes in the media agency world due to mergers, acquisitions, and evolving AI technologies.

FullThrottle.AI creates audience planner tool using an AI assistant

FullThrottle.AI is developing an audience targeting tool for media agencies using generative AI assistants.

Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025

2025 is poised for significant changes in the media agency world due to mergers, acquisitions, and evolving AI technologies.

FullThrottle.AI creates audience planner tool using an AI assistant

FullThrottle.AI is developing an audience targeting tool for media agencies using generative AI assistants.
moregenerative-ai

Media Buying Briefing: Publicis Media Exchange's Joel Lunenfeld on CES and the growing role of tech in investment

CES presents new tech opportunities while challenging media professionals to adapt quickly from holiday mode.
AI is increasingly influencing all areas of technology showcased at CES.

Why consolidation means a potential payday for non-holdco agencies that target the 'forgotten middle'

The acquisition of Interpublic Group by Omnicom signifies the importance of size and scale among agency groups to remain competitive.
#advertising

Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolution

Media agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.

Media Buying Briefing: Exploring the many ways creative and media are coming back together

Creative and media need to work together for effective advertising
Media agencies and creative agencies are partnering up for full-service offerings

2025 Media Agency of the Year Now Open for Entries

The 2025 Media Agency of the Year Awards aim to honor innovation and excellence in media agencies with nominations due by December 23, 2024.

Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolution

Media agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.

Media Buying Briefing: Exploring the many ways creative and media are coming back together

Creative and media need to work together for effective advertising
Media agencies and creative agencies are partnering up for full-service offerings

2025 Media Agency of the Year Now Open for Entries

The 2025 Media Agency of the Year Awards aim to honor innovation and excellence in media agencies with nominations due by December 23, 2024.
moreadvertising
#marketing

Confessions of a media buyer on Google's stranglehold on the industry

Google's pervasive influence in the media agency landscape persists, raising concerns about its monopolistic practices regardless of the trial's outcome.

Media Buying Briefing: A tale of two reports (on media agencies)

Media agencies must adapt their remuneration models to sustain growth, as highlighted by recent analyses.
Independents are emerging strong through agility and tech investments, challenging large networks.

Confessions of a media buyer on Google's stranglehold on the industry

Google's pervasive influence in the media agency landscape persists, raising concerns about its monopolistic practices regardless of the trial's outcome.

Media Buying Briefing: A tale of two reports (on media agencies)

Media agencies must adapt their remuneration models to sustain growth, as highlighted by recent analyses.
Independents are emerging strong through agility and tech investments, challenging large networks.
moremarketing
#transparency

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Top brand ads still on click-bait MFA websites
Concerns over credibility and wasted ad spend due to MFAs

Media Buying Briefing: Debating the pros and cons of principal media

Media agencies face scrutiny over principal media practices, which involve direct media investments and resale, raising concerns about transparency and ethics.

Media Agencies Get Deals for Big Marketers; Smaller Clients Pay Cost

Independent agency Acadia's unique approach involves clients paying media suppliers directly rather than through the agency.

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Top brand ads still on click-bait MFA websites
Concerns over credibility and wasted ad spend due to MFAs

Media Buying Briefing: Debating the pros and cons of principal media

Media agencies face scrutiny over principal media practices, which involve direct media investments and resale, raising concerns about transparency and ethics.

Media Agencies Get Deals for Big Marketers; Smaller Clients Pay Cost

Independent agency Acadia's unique approach involves clients paying media suppliers directly rather than through the agency.
moretransparency

Overheard at DMBS: The problem with scope creep - and how to get over it

Media agencies face challenges with scope creep, balancing client demands for more services with the need for fair compensation.
from Digiday
3 months ago

Agencies take diversity efforts beyond the numbers

Marketers must enhance DEI initiatives beyond metrics, emphasizing genuine representation and integration into organizational culture.

'We are still winning': Publicis ups guidance thanks to major media account gains

Publicis increases 2024 growth guidance to 5.5% amid economic uncertainties, backed by strong Q3 performance and new business wins.

Media Buying Briefing: How incremental testing helps tackle cookie, attribution challenges

Incremental testing can enhance measurement accuracy for media agencies in a complex digital landscape.

How independent agencies grow their sports practices

Independent media agencies are evolving to meet sports marketing demands through integrated practices with brands and athletes.

How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics | AdExchanger

Programmatic buying during the Olympics drives new brand participation, effective reach, and customized targeting for media agencies.

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecation

Media agencies are advised to focus on generating quality first-party data in lieu of third-party cookies amidst privacy concerns.
#advertising-industry

ANA Finds Media Agencies Profit From Arbitrage, With Brands Also Benefiting

Media agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research.

Planners need to stop misdefining working-class with 'archaic' socioeconomic grading

Media agencies should reexamine outdated methods like National Social Grade for understanding audiences.

ANA Finds Media Agencies Profit From Arbitrage, With Brands Also Benefiting

Media agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research.

Planners need to stop misdefining working-class with 'archaic' socioeconomic grading

Media agencies should reexamine outdated methods like National Social Grade for understanding audiences.
moreadvertising-industry

Media Buying Briefing: Can agencies help brands expand gaming and esports as women's sports shine?

Media agencies and brands are working to increase opportunities and pay equity for women in gaming and esports.

VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutions

VaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy.

Major picture agencies pull first image of Kate after surgery over editing fears

Major picture agencies pulled Princess of Wales' photo over manipulation concerns.
Speculation arose around potential image editing in the first official photo of the Princess of Wales.

Media Buying Briefing: Topics we'll tackle at the Media Buying Summit next week

AI is a prominent topic in media agencies, but it is more about efficiency than innovation at present.
Digiday's Media Buying Summit will host discussions on AI and other important industry topics from March 4-6 in Nashville.

Havas Media Network's Global COO On Why It's Going Deep - And Narrow - With Its Services | AdExchanger

Media agencies like HMN are focusing more on providing services that are specific to particular client needs.
HMN is expanding its specialty units and launching a B2B-specific service to support its top-line growth goals.

Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

Media agencies are acquiring PR firms and investing in AI to capitalize on the growth of digital media and enhance engagement strategies.

Clients want agencies to deliver industry expertise, agility and empathy, new research finds

Media agencies need to evolve into empathetic partners to meet the changing expectations of B2B marketers.

Programmatic pushes its way into the upfront bazaar

Programmatic investment is increasingly playing a significant role in upfront TV advertising deals.

Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

Media agencies integrate AI tools in client projects for enhanced creativity and strategy.
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