"Sign-making was treated like a commodity - orders in, banners out - but as thousands of signs came through his shop, he couldn't help but notice the difference between the good ones and the bad ones. He could see that every sign that left his shop was either helping a business get noticed, or letting it disappear in plain sight."
"He decided to create a new kind of visual communications company, called SpeedPro. The vision was simple but ambitious: Don't just print, be the last mile of visual marketing. Make a brand impossible to ignore - on walls, windows, floors, vehicles, and every surface a customer might see."
"SpeedPro CEO Paul Brewster says demand for the company's services has remained strong, with the system now at 130 studios and $115 million in annual sales. Brewster runs SpeedPro on three operating principles - growth, profitability, and efficiency - focusing on adding customers and leveraging technology to stay efficient."
SpeedPro was founded in 1992 by Blair Gran, a sign maker who recognized that visual communications could transform business visibility. Rather than treating sign-making as a commodity, Gran created a company focused on being the "last mile of visual marketing," helping brands become impossible to ignore across all customer touchpoints. The franchise model launched in 1996, rapidly expanding to 30 Canadian locations within five years. The company expanded into the U.S. market in 2003, establishing pioneer studios in Texas. Today, SpeedPro operates 130 studios generating $115 million in annual sales, guided by CEO Paul Brewster's operating principles of growth, profitability, and efficiency through customer acquisition and technology leverage.
#large-format-printing #visual-marketing #franchise-business-model #signage-and-graphics #business-growth
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