Founded by Zan Goodman in 2018, Zan Inc. is a New York-based creative agency that has grown to effectively handle bigger briefs and prestigious brands. Goodman, who started in print editorial, has developed her creative philosophy through roles like art director and design director, acquiring skills in storytelling, brand management, and client presentations. Zan Inc. embodies her passion for design and editorial craftsmanship, creating aesthetically pleasing work that strives for timelessness while being meticulous and thoughtful in approach.
My goal in life is to make cool shit. I am always asking a series of questions on each project as a sort of gut check too. Is it made with craft and attention to detail? Does it feel timeless (not trendy)?
I began my career in print editorial, cutting my teeth in the art departments of a few fashion and music magazines. Here I learnt to combine photography, illustration, layout, and, importantly, storytelling alongside developing my foundational design skills, all that essential stuff that I still use every day.
I worked on a bunch of really big ad campaigns and really learned how brands work, how to present to clients, this whole other piece I hadn't learned before.
My practice is defined by all of those passions and experiences, a design-lead creative studio that approaches our work with an editorial lens.
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